About us

There is nothing as difficult as being a stay-at-home mum. It's like a never-ending job, except without the pay! You go most days with minimal sleep and no time to breathe or remember who you were before the chaos began.

On top of the daily demands of motherhood, there's the added stress of depending entirely on your spouse for financial wellbeing. As women, we have different needs that our husbands may not particularly understand. Needs that require our own income and independence.

This is how Naygems came about.

I found myself at home 24/7 whilst raising my baby and two older children. Despite being a two-time degree holder, I was unemployed and feeling the frustration of my situation deeply. The weight of unused potential pressed down on me daily. I had worked so hard for those qualifications, yet here I was, financially dependent and unable to make even simple purchasing decisions without justification.

Whilst I could depend on my partner, I also desperately needed my own income to do the things I love without having to over-explain why they're important to me. I needed to feel like myself again. I needed to reclaim a piece of my identity beyond "Mum."

Naygems is not just a company that sells detergents. It's so much more than that. Naygems is a company that embraces the spirit of boss mums, women who refuse to choose between raising their children and building something of their own. Mums who can do it all, nurturing their families whilst running a money-making venture from the comfort of their homes.

But our programme isn't only for stay-at-home mothers. It's for anyone seeking a path to financial freedom. University students with large followings can turn their influence into income. Employed individuals looking for extra earnings without overwhelming commitment. Anyone who's ever felt stuck, undervalued, or financially dependent. Anyone who dreams of more.

I wanted this company to not only uplift me but all others who are working towards some sort of financial independence.